Description

Leader in production

Battery producer Fabrika Akumulatora Serbia was founded in ***2.

The company made a significant technological leap in ***4 when it adopted the concept of US Globe Union. The next crucial year in the factory’s history was ***4 when it launched the production of a new generation of automotive batteries, based on calcium alloys. Until then, the company had produced antimony-based batteries in which both plates were made from a lead-antimony alloy.

A new chapter in the history of the battery producer Fabrika Akumulatora Serbia  finally began in ***6with the company becoming part of Concern, following a privatisation process.

A period of intensive investment ensued, resulting in a significant capacity increase, followed by a higher product quality, broader production range, introduction of new technologies, cost reduction, technical and technological modernisation of the factory, as well as improved working conditions and raised awareness of the necessity of environmental protection.

Since ***9 Fabrika Akumulatora Serbia has been a member of Eurobat – an association of European producers of automotive, industrial and special batteries, i.e. suppliers of equipment and materials to battery industries.

The company’s core activity is the production of starter batteries for passenger vehicles and trucks, production of industrial batteries: traction and stationary ones, and the production of shotgun lead pellets for hunting ammunition.

The production is focused on lead-acid batteriesand is divided into a branch dealing with the production of starterbatteries and another one producing industrial batteries. Currently, starter batteries, notably brands including Black horse, Asian horse i White horse, hold a dominant position from the point of view of business operations, capacity and production.

As for the industrial programme, the factory focuses on the production of traction batteries and is intensively engaged in the adoption of the technology for the production of semi-traction and stationary batteries.

The factory’s current capacity is **0 **0 batteries a month, but it is anticipated that the monthly output will soon exceed this figure.

In the period ***6–***8 the factory adopted the latest world technology in battery production, namely the calcium-calcium technology, thanks to new investment and intensive technological development. This way, the factory joined the ranks of those producing the latest generation of starter batteries.

Another company feature is the battery sale ratio between the domestic and foreign markets. Namely, at the time the company was undergoing privatisation, the ratio in the sale of batteries was *0:*0 in favour of the domestic market. Today, this ratio stands at *0:*0 in favour of foreign markets, while at the same time the sale in the domestic market has maintained its previous level. This data shows how much effort and knowledge has been invested to make batteries produced by this company competitive, able to meet the high standards of the international market, to assert their quality and obtain a significant market share side by side with well-known traditional brands in this remit.

Around the end of ***9, Fabrika Akumulatora Serbia launched a brand new programme – the production of lead shotgun pellets. The programme started with new equipment and implies the production of lead pellets for sporting and hunting ammunition. It involves state-of-the-art equipment and the resulting products meet the standards of all major markets. The capacity greatly exceeds domestic needs therefore the company’s major buyers are from Italy, Spain and France. Fabrika Akumulatora Serbia is a member of the Association of European Manufacturers of Sporting Ammunition (AFEMS).

Such intense development has helped the factory to increase its share in a number of markets, with a tendency of further developing the factory and increasing its market share and sale in the existing markets – those of the European Union and Russia.

Along with this huge investment, the company continues to develop new types of batteries and to apply new technologies, with the goal of offering end-users a product of constant and continued quality which has been a distinct feature of this brand for years.