Action Lures Company

The fabulous Action Minnow was thought of in a dream, and shortly after, it became a reality. Action Lures was started by Ed and Rich Rike, a father and son team from Ohio. Because they are dedicated to designing high performance fishing lures for the anglers of today's fishing, Action Lures users will be able to see the difference from the moment the first line is cast. The company is based in, and the products are manufactured in the United States. We take pride in our lures, and we think you will see why once you try them. Look for our upcoming summer models that are sure to catch "the big one"! Come Fish with Us - Ed and Rich