ETR Capital Pte Ltd

ABOUT PRINCE SELECTION - MALAYSIAN COOKIES MANUFACTURER Story of Prince Selection started many years ago from a small bakery or manufacturing facility in Malaysia. It produced cookies for local market of the city in Northern Malaysia. Slowly over years, the traditional cookies recipe gains recognition from consumers. Enriched by baking styles of the local community, a mixture of tradition and tropical taste further enhance our consumers' cookies experience and make us unique. The business has grown into one of the leading Malaysian cookies manufacturer where we share our cookies joy with consumers around the world. Besides home markets in Singapore and Malaysia, the brand currently has good market presence in most major and booming markets in Asia, including South East Asia, Middle East, India and China. We are also planning for major expansion to booming regions outside Asia such as South America and Oceania. We are proud of the tradition and would like to invite you to this big family, to share our traditional Malaysian cookies. FACILITIES & QUALITY COMMITMENT Located at Penang, a beautiful state with tropical climate in Northern Malaysia, our manufacturing plant is a modern facility equipped with advanced mass production systems to support traditional biscuits and cookies baking process. The plant consists of multiple customisable biscuits production lines. It is responsible of ensuring stable supply of our products to local and overseas consumers every day. Manufacturing division of Prince Selection is made up of highly skilled and trained professionals from various disciplines. They ensure smooth daily operation of the plant and compliance to global standards for all products. In addition, R&D team is responsible for developing new products according to needs of individual market, including recipe adjustment. The team also works closely with our vendors for continuous process improvement, including hardware systems and logistics process. We practice highest quality control throughout the supply chain, from selection of raw materials, baking process to storage conditions. Everyone in Prince Selection shares the same spirit, only the best unique traditional cookies for our consumers.