PHOENIX FAXHION JEWLRY AND ACCESSORIES FACTORY

Phoenix factory was established in the year of ***7 in Hong Kong Kwai Chung with only ten workers. At that time, its mission was only producing the fashion jewellery for the South East Asia. In the initial, we sold set jewellery such as earrings, necklaces and rings to wholesalers in this areas. Without any used of media like trade shows and advertisements, many customers came to us in famous of our good quality in plating and the stones never falling down. The export market was mainly focus in Singapore, Japan and Indonesia and the PRC markets like Shanghai and Beijing. In year ***1, an export company find us to do our product for a French company and the company start to do some fashion jewellery mainly export to European countries such as United Kingdom and Germany. To cope with this change, the company has changed from the original of just production, start to focus on know more about the markets by magazine, shows and customer's tailored products. In year ***4, the factory was relocated in Donguan, China with workers over **0 in order to cope with the production cost, prepared for the mass productions. The markets then expanded to United States, South America and South Africa. However, we still maintained the high end product line for ladies aged above *5 to serve the old customers who still run in this kind of business. On the other hand, the children's jewellery parts had been developed. For aged over 8 to *3 years old, we have mainly rings, earrings and necklace & bracelets to childrens who starts to decorate themselves as a lady. Another line for children over *6 years to around *3 years mainly focus on bracelets , necklace and earrings. This group of young people catch up the fashion trend of the markets and require the most down to earth products.