Proactive

Can u help me reach this to the right people JEANS - NEW PRODUCT IDEA Just add 1 Feature to your Existing Jeans Adds Consumer Need Based Unique Benefits Features + Fashion Statement of the Decade to your Existing Jeans Advantages of the Benefits for the Wearer ( customer ) Can Change how her / his Jeans Looks EVERYDAY ! ! ! Imagine Showing Off *0 Different Jeans for *0 Days in a Month to your Friends or Foes for the price of 1 Jeans ! ! ! Imagine wearing a New Jeans Everyday to your College or Office or Party or just any Outing !!! NEW PRODUCT IDEA FOR SHOES Leather Shoes / Sports Shoes / Canvass Shoes Just add 1 Feature to your Existing Shoes Adds Consumer Need Based Unique Benefits Features + Fashion Statement of the Decade to your Existing Shoes Advantages of the Benefits for the Wearer ( customer ) Can Change how her / his Shoes Looks EVERYDAY ! ! ! Imagine Showing Off *0 Different Pair of Shoes for *0 Days in a Month to your Friends or Foes for the price of 1 Pair of Shoes ! ! ! Imagine wearing a New Pair of Shoes Everyday to your College or Office or Party or just any Outing !!! Advantages of the Benefits for the Company More than **0% Increase in your Sales from Day 1 Not from 1st Quarter / Year From your Existing + New Customers from Tokyo to New York Yes it has got Universal Appeal Result Your Competition is DEAD Harvard Business School Professor & Innovation Guru of Marketing Strategies Clayton M Christensen says Companies think the Market is Structured by Product Characteristics & Customer Characteristics - But from the Customer s Point of View They just have Jobs That Need to be Done The Correct Paradigm is that The Consumer is Not the Unit of Analysis Rather it is the Job That the Customer is Trying to Get Done + Blue Ocean Strategy Blue Ocean Strategy of Celebrated Strategy Guru W Chan Kim is about Creating New Demand and a New Industry altogether instead of Benchmarking against Competition & Dividing up the Industry. Blue Ocean Strategy was one of the Largest Selling Management Books last year it has sold more than a Million copies across *0 languages breaking the Harvard Business School Press record for the highest number of foreign licenses that any business book has sought. FORMULATION PRINCIPLES OF BLUE OCEAN STRATEGY 1. RECONSTRUCT MARKET BOUNDARIES: Look Beyond Traditional Industry Boundaries, Redefine The Buyer Group 2. FOCUS ON THE BIG PICTURE, NOT THE NUMBERS: Dump Traditional Strategic Planning Which Is More Numbers-Driven. Get In Some More Creativity 3. REACH BEYOND EXISTING DEMAND: Focus On Non-Customers Rather Than Just Existing Ones 4. GET THE STRATEGIC SEQUENCE RIGHT: Start With Buyer Utility & Then Move On To Price, Cost & Adoption In That Order Interested Email / Call Dilip Kamwani ***** Mobile ( India ) *********7 / **************3 PS: i have *0+ years of Creative & Proactive Marketing Experience esp Consumer Psyche