Sugaa

We make clothes that not only look good and feel good but also do good.

Sugaa means good path in Sanskrit. We are a responsible fashion label based in Dubai and India. 

Our mission is to make clothing that's better for the people (both the worker and the wearer) and more importantly the planet.

How do we do this
We create timeless clothing using **0% natural fabric and dyes. We ensure each garment is made in an ethical way using no chemicals, provide fair wages to our rural communities and artisans and do zero waste. Our production leftovers are turned into quilts. More so you can return any Sugaa clothing to us after sufficient wear and tear and we promise to transform it into new using our natural dyeing process.

Our processes are transparent and we train and upskill our markers along with supporting NGO products and sustainable unique crafts across the world.