The Metabolic Food Company

The Metabolic Food Company ABN: **********5 Company Address: **3 Booker Bay Road, Booker Bay, NSW ***7 Australia Contact Details: Tel: **1 2 ***2 ***0 Fax: **1 2 ***2 ***1 Directors:Justin Smidmore **1 **8 **7 **9, Nick Ashby **1 **7 **5 **2 Product: SuperStart breakfast blend. Developed after several years of research in Australia, the bulk of SuperStarts original sales came from weight-loss and wellbeing clinics throughout Australia and New Zealand. We have now added UK distribution and online sales. SuperStart targets the high growth and higher margin weight loss and wellness categories. Production: SuperStart is not manufactured or processed. It is a blend of *3 all natural ingredients. All but 2 of these ingredients are sourced in Australia. Point of difference: super low GI. It is arguably the healthiest cereal on the market. We back this big statement up by pointing to the ingredient list and nutritional panel - the most objective source of a product's information. Business strategy - we are interested in growing our business initially through adding more markets for SuperStart. The directors both have extensive sales and marketing experience and this shows in the extensive support we have for the SuperStart brand. It includes: print advertising, direct and email campaigns, consumer sales promotions, sampling, retail advertising, retailer and staff incentive programs. After adding distribution we will concentrate more time and resource to adding new lines - all meeting a strict quality and nutritional brief.