Ja Beauty

etsu‚® the *1st century fountain of youth can be traced back to ***2 in Kyoto, Japan where the revolutionary extraction of Collagen was first started. While it was kept secret and only being used by selected group of women, commercial production actually started in ***1. Ever since then, etsu‚® Collagen expanded as part of the beauty culture cum regime in Japan with variations of consumption including in ramens, cocoa drinks, desserts, breads and in daily staple foods. Now, etsu‚® Collagen is also being used in skincare. Its miraculous wonders have caused a whisk in Japan the day it was launched. From the luxurious-driven Japan till Malaysia, etsu‚® has kept up with its name of assisting women in finding delight through value added Premium and Effective products.